Krylon Glow-in-the-Dark Spray Paint Branding Project

 | Winter 2016


Krylon Assignment:

Design a new line consisting of 3-5 new high quality,
spray paint colors with defined characteristics determined by student ( in this case, glow-in-the-dark).

Demographic: 18 - 30 yrs old

The objectives of this project was to, through research, define our audience within the current demographic, develop composition and problem solving skills, develop
the ability to organize various kinds of packaging content, make or modify a custom dieline, practice typography with attention to detail, and develop further craft, hand skills
and 3d mock-ups.

Each package must meet the following criteria:

Concept/theme that ties the packaging together

Sensitive typography

Printed and constructed

Final package(s) to be photographed

Each product and/or package must contain:

• Company (or product) Logo

• Colors, brand logo, support copy, net ounces, bar

codes and any other necessary info


Tools: Illustrator, Photoshop, X-Acto Knife